Summer daze ahead!

This season, staycation is a state of mind. Home or away, say hello to summer and escape with us – the limit is your own imagination! 



Sweat baby, sweat. These rising temperatures call for an urban summer wardrobe that works from AM to PM – and wherever you are! Our summer collection comes with a sport punk-inspired look reminiscent of festival flavored summer nights. Think of pastel and stark white denim accents, seriously light ripped denim, crisp cottons and graphic prints made for adventures experienced in your own backyard!

Revive the resort vibe with bright colors and deconstructed denim re-defining a confident, fresh look. Dress up to feel just the right amount to feel the sun tickling on your skin and layer up in the after-hours with our new array of denim jackets made to made to make you look and feel 100% cool. 




Find your utopian place this summer with this easy listening and chill Dr. Denim Playlist and unplug from the normal day-to-day & discover only what’s good around you! 



The summer’s bright. So raise a glass to the longer days, surround yourself with people that you love and get your hands on our freshly squeezed SS17 colors to get ready for some sunshine!

P.S.: Make sure to share your favorite summer moment by tagging us with #mydrdenims when you give your wardrobe a cool spin!


Photos by Ninja Hanna

Film by Henrik Bäckström