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The homepage can be found in admin:
CMS » Page Manager » Homepage
Each web page should have a unique H1 and should include a keyword. The earlier in the H1 you specify the keyword, the heavier the weight given to it by the search engines. H1 should be a maximum of 40 characters and it is important that there is only one H1 per page. It is also important that the H1 is not identical to the meta title. This applies to all CMS-, product- and category pages.
The products can be found in: Catalog » Manage Products