Get lost in the garden

Gothenburg botanical garden, inaugurated in 1923, is one of the larger botanical gardens in Europe. With an area of 175 hectares it is truly beautiful with lots of rare species growing free or cultivated. 



In the middle of the large, and hot, tropical greenhouse on the premise we found the ideal setting for the shot of our new hat Aaren. With Aaren we wanted to create a classic hat with a contemporary feel that would really hit the mark as a perfect addition to pretty much any outfit.



Photos by Alexander Graah